Tuesday, January 25, 2022

Oscar Jacobson have welcomed two-time European Tour winner, Joachim B. Hansen to their growing roster of Tour players. In doing so, the brand continues to increase its presence on each of the world’s professional tours, ensuring that the best players in the world compete in style. 

They know that golfers are looking for stylish apparel that works on, as well as off the golf course. The design team have combined their expertise in fashion tailoring, with their knowledge in technical golf apparel and have successfully delivered a versatile collection that allows golfers to focus solely on their game. 

“Supporting Tour players is important for Oscar Jacobson and we are pleased to be adding Joachim to our team”, said Graeme Stevens, Managing Director of Worldwide Golf Brands. “Golf is in a wonderful place right now and we’re excited for the season ahead. I wish Joachim all the best for 2022 and look forward to seeing him wear our brand, as he takes on some of the best golf courses in the world”.

Hansen, hailing from Denmark, enjoyed an impressive run on the European Tour in 2021 (now known as the DP World Tour) and claimed his second Tour victory by one stroke at the AVIV Dubai Championship, less than 12 months after he sealed his maiden European Tour title at the 2020 Joburg Open. 

“Oscar Jacobson is an iconic golf brand, so I am delighted to be representing them this year”, comments Joachim. “The Oscar Jacobson range is perfect for competing on the DP World Tour, as I know that I can rely on their products to cope with any weather conditions, whether it is the heat of the UAE desert or wild Scottish weather.”

The addition of Joachim to the Oscar Jacobson team, reflects the current success that the brand is having, as they are continuing to reach their growing ambitions. 

About Oscar Jacobson:

With a rich heritage in fashion tailoring that dates all the way back to 1903, style runs deep in our DNA.  The Oscar Jacobson golf collection adopts the same design philosophy as the award-winning men’s fashion range, bringing Scandinavian simplicity to the fairways.  Mixing the latest trends from men’s fashion along with cutting edge technologies, the new golf collections the perfect combination of performance, function and style. Visit to view the current collection